ABOUT   |   TEAM   |   INSIGHTS   |   CONTACT
CAPITAL RAISING

We help private and family-owned businesses secure the right capital, from the right investors, through a bespoke process built around each client’s strategic objectives.

Whether you are raising £5m or £100m of equity or debt, we design and deliver funding solutions that align precisely with your company’s needs and long-term ambitions.

Our team has extensive experience developing multi-year funding plans, supporting leadership teams, and managing capital raise processes with clarity, independence, and discretion. 

Why work with us

  • We reduce risks and expand opportunities through disciplined planning and transparent execution
  • We eliminate inefficiencies and delays with a structured, data-driven, sprint-based approach
  • We keep you in control: you make decisions; we do the heavy lifting
  • We communicate clearly, honestly, and frequently
  • We help you to secure capital that truly aligns with your strategy, values, and long-term vision
 

Planning, precision and focus are critical to a successful fundraise. We stand next to you across the whole fundraising journey until your objectives have been achieved.

Modwenna Rees-Mogg / CEO

What we do

Design the right capital plan

Successful capital raising begins with a well-structured plan. We work closely with clients to translate policy, commercial goals and constraints into a clear, practical funding strategy, written in plain English and built around optionality. We help clients understand investor appetite, timing and likely deal structures using our reach into UK investors across the spectrum: individuals, families, funds, and institutions. We also help our clients to create their funding strategy.

Engage and build investor interest

We manage investor outreach, engagement and communication, and can be on hand daily if needed to ensure momentum and alignment. Our goal is not volume but fit, bringing together businesses and investors whose objectives truly align.
 

Diligence & testing

We treat diligence as a two-way testing phase, helping both sides to validate the opportunity so that the investment proceeds smoothly, with fewer surprises post-completion.

Completion & ongoing support

Success doesn’t end at close. We help clients establish reporting practices, investor communications, and governance frameworks that support strong performance and lasting relationships.
 

Technology-enabled process

Our proprietary software platform supports both the transaction and post-investment monitoring, bringing structure, transparency, and efficiency to the entire process.

Our areas of expertise

The Athla team has unrivalled access to numerous sources of capital, ranging from private investors to institutions. Crucially, the team understands what investors want so that they can assist fundraising clients to be properly aligned with investor requirements before launching a fundraising programme.

The team is able to assist fundraising clients from the earliest starting point. It can assist in educating what capital is appropriate, where and when it can be found and which type of capital is most appropriate.

Having agreed with a client what the fundraising plan and timeline should be, it marches in lockstep with the client until the fundraise is completed.

Why we are different

  • We listen first, ensuring plans fit your specific goals, not a standard template
  • We increase options, supporting informed decisions without narrowing choices prematurely
  • We are independent, not intermediaries with conflicting incentives
  • We understand private businesses deeply, including the sensitivities of family ownership 
  • We combine technical skill with empathy, having stood in leadership roles ourselves
  • We are selective, only taking on mandates that we can deliver to the highest standard

Service you’ll receive

01. Straightforward and transparent

We have stood in your shoes. This means we are straight talking, responsive and – most importantly – we keep you informed so that every decision you make is based on the most accurate, relevant and up-to-date information.

02.  Data driven

We use facts, evidence and data to inform everything we do. You can see and use all of this data yourself, in real time, if you wish to.

03.  Aligned with your objectives and needs

Only by giving you what you want, and need can we give investors what they want and need.

04.  In your control

We do the work; you make the decisions. The power will be in your hands for the judgements that need to be made without overwhelming you and your team.

Why clients choose us

Alignment

Alignment

We listen and respond to requirements within a robust framework to ensure that everyone is fully informed before we act.
Optionality

Optionality

We increase optionality to support confident decision-making over the long term.
Judgement

Judgement

We are always prepared to give a robust, evidence-based professional opinion.
Empathy

Empathy

We don’t just have a technical understanding of what is required, we also empathise.